New Brand for New Owners

Goal

To create a logo and corporate identity for a client’s recently acquired business.

Approach

When a current Marcom4 client purchased an existing business, the corporate identity needed a refresh—without changing the name. Marcom4 developed a new logo that communicated the new ownership without losing the focus on the product/service.

Results

The company embraced the look, and is currently applying the new identity to its internal and external collateral.