New Brand for New Owners
Goal
To create a logo and corporate identity for a client’s recently acquired business.
Approach
When a current Marcom4 client purchased an existing business, the corporate identity needed a refresh—without changing the name. Marcom4 developed a new logo that communicated the new ownership without losing the focus on the product/service.
Results
The company embraced the look, and is currently applying the new identity to its internal and external collateral.