Goal: Create Case For Support materials for the launch of a $3.5 million Capital Campaign to build a new education and rehabilitation facility in Cape Neddick, Maine.
Approach: The Center For Wildlife’s brand was never much more than a logo and a few select colors. With this project, Marcom4 had the opportunity to help shape the campaign name, “Investing in Wildlife: Building a Sustainable Future,” develop the language and “voice” of the campaign, and then creatively apply it to a new, fresh design.
Results: A pocket folder with 11 inserts was created for use at fundraising meetings and presentations. The look and feel of the campaign materials were embraced by the organization with great enthusiasm, so much so, that they opted to use the same brand direction on their new website (www.TheCenterForWildlife.org).