Goal – Introduce thermOweld® as a BURNDY product that can be purchased through BURNDY sales and customer service.
Approach – Create a 6-panel product brochure with a tear off entry card for a chance to win a Weber Grill, including a QR code to a video demonstration.
Results – Due to the overwhelming response from sales, it was necessary to reprint the brochures and tear off cards. Because of the campaign, original distribution expectations were exceeded by 200%. Over 1,560 entry cards were returned and 7 Weber Grills shipped to winning customers across the country.