Goal – Assist a New Hampshire Based not-for-profit, community based healthcare organization that provides home care, hospice and community health services in evaluating their current marketing activities and develop and execute a sustainable branding strategy.
Approach – Work through a year-long, 4 step work flow process that included a Meet the Team Event, Discovery Workshop, Creative Development Session and Presentation of Approaches Meeting.
Results – An internal awareness campaign that centered around the “Better. Together.” message was implemented. After a set period of time, an external education campaign was developed.